Our 100% Blue Weber agave is grown in high-altitude fields of the Jalisco Highlands, where they grow slower and take more than a year longer to reach maturity. The wait is worth the reward. The plants from this region produce delicious fruit-forward aromas compared to the grassy, vegetal lowland varieties. The Land now lends to The Blend.
The harvested hearts of the plants (piñas) are chopped down into “pineapples” before being slow-cooked in wood-fired stone ovens. This traditional, time-tested technique cooks the agave nectar just right. It does not overly caramelize and avoids extracting bitterness. After the fermentation, the distillation is low and slow. The distillate is bold, flavorful, floral, and smooth. The Blend now lends to The Experience.
The journey from plant to glass can be savored on its own, with each warming sip. The true experience comes in making The Turtle Rabbit the spirit of choice in your favorite cocktail. The balance of flavor is perfect for the traditional tequila cocktail allowing you to create a style of your own. Roll with it.
Our brand mascot, the Armadillo, signifies The Turtle Rabbit and connection to nature. The Armadillo shell and agave patterns, reflecting authenticity and quality. This is represented in our products that only use natural ingredients. The tequila is additive-free, not back-sweetened or enhanced with vanilla flavoring, as nature intended. Follow the Armadillo’s journey seeking the best agave and crafting a tequila that combines wisdom and adventure, discovery, resilience, and joy, perfect for unforgettable moments.